One of the biggest problems people have when sending out emails
is getting their readers to actually open them.
You can be promoting the best product or service but if you
haven't got a compelling subject lines that get the emails open, it
all counts for nothing.
So I'd like to give you five tips for writing effective email
subject lines that will increace the open rates on your next
email.
Use personalization for added attention
Studies have proven that personalized subject lines that contain
the name of your readers can get almost TWICE as many people to
open your email.
Ever been in a large crowd and you suddenly hear your name being
called?
Even if they're not talking to you, you still automatically look
up without even thinking - right?
That's because hearing your name instantly gets your
attention
Well, sending out an email with a personalized subject line is the
equivalent of calling someone's name in a crowd. It has that same
power to grab their attention.
Keep your subject lines SHORT
In testing, subject lines that are under 35 characters have much
higher opening rates than those with subject lines longer than 35
characters.
So keep it short and sweet!
You don't need to explain in detail what the email is about in the
subject line, you just need to create a sense of urgency or make
people curious enough to entice them to open the email. For
example...
John, I'm calling it quits.
Avoid using all UPPER CASE words
If you sent an email to a friend, asking them if they wanted to go
out, you wouldnt type your subject line like this...
WHAT ARE YOU DOING TONIGHT?
You shouldn't use the subject line with the capitalization because
it's 'in your face' and less 'friendly'. So why would your emails
to your readers have subject lines formatted like that?
The more your subject lines look like personal emails from friends
or family members, the more effective they will be and the more
likely it is they will be opened.
So avoid capitalizing each word (or the entire subject line) to
increase your chances of getting your messages opened and read by
your readers.
Use a compelling "benefit" to gain interest
Having a great way to get your emails opened is to include a major
benefit that your readers will recieve when they read your
email.
If you can tell them how they're going to save money, save time or
make their lives easier by reading your message, you'll have the
most success. For example... Here's a $97 gift for you Andy.
And if you can, make sure you put your most important benefit at
the beginning of the subject line. This will increase your open
rates even further.
Your subject line relates to your content
No-one likes to be fooled or tricked, so make sure your subject
line is highly related to the message of your email.
If your subject line says... "Sam, make $260 in 3 hours", you need
to ensure you actually discuss how they can do this - and
preferably within the first few paragraphs.
If you fail to do this your visitors will feel let down and
cheated, and they will be less likely to open your next
email.
If you follow these simple tips you should be able to increase
your open rates.
