Phishing is becoming more and more common in spam, and a lot of email clients now are coming out with built-in phishing detection.
What is Phishing I hear you ask?
Phishing is where a spammer masquerades as a trustworthy source, but in reality is just trying to trick you into giving them personal or sensitive information.
An example of a common phishing email is when you get an email which requests that you log into your bank account and update some information. You are given a link in the email to go to the banks website, it may even look the same as the banks website address, but when you click on it takes you to a website that is setup to masquerade as the bank. You inadvertently enter your login details and they are sent to the owner of the phishing website.
One of the ways that email clients are trying to detect these phishing emails is by looking at the links in the email. If it detects that the link text is a different address to the actual link url, there is more of a chance that your legitimate newsletter will be marked as spam.
So how do we get around this? that's easy...
In your links you may have had the text set to http://www.snipermail.co.nz and the actual link the same, which in most cases is fine. However because all links are automatically converted to tracking links (and this is so we can tell who has clicked on which links in your campaign reports) it is a better idea to change the link text from an actual url to just be text.
For example:
You can make your link text to be set to 'View the SniperMail
homepage', instead of 'http://www.snipermail.co.nz'. This way the
link text is not compared to the actual url and found to be
different. Thus reducing the chance that your email will be marked
as Spam.
Friday, 5 March 2010
Friday, 5 March 2010
Friday, 5 March 2010